Given below are some key points that need to be fixed to display on the Google Local listings.
Providing location information to Google :-
Adding complete and detailed business information on your Google + page, it can help us better understand your business and match you to relevant search results.
Google Maps and Google My Business are free services, so there's no way to request or pay for a better ranking. In addition, we do our best to keep the details of the algorithm confidential in order to make the ranking system as fair as possible for everyone.
• Using up-to-date contact information, physical address information, operation hours and photos on Google Places account.
• Maintaining consistency in Name, Address and Phone between your Places page, website and Google+ Local.
• Choosing an accurate business category – this affects your local SERPs ranking based on the competition for each category.
The following are some factors that will help you rank high on Google Local Search via Google+ Local:
• High number of reviews. (This number includes the reviews received on your Google Places account.
• Number of Google +1’s.
• Owner-verified page.
• Product or service based keywords in the Google+ page title and page description.
• Location-based keyword in the Google+ page title and page description.
• Using a local area code.
• The length of time your brand has been on Google+ Local.
• Having a complete profile.
• Having videos with high-quality content associated with your Google+ Local page.
• The rate at which your circles increase.
• Using location-based keywords on other custom attributes of your Google+ Local page.
• Reviews from top reviewers in your niche.
• High number of shared Google+ posts.
Third-Party Review Sites:
There are many authority review sites on the web that can help determine the local search ranking of your site other than those reviews obtained on your Google Places and Google+ Local Page.
The following are some factors that will help you rank highly on Google local search via third-party review sites:
• Getting a good number of reviews on the review sites.
• Obtaining the reviews at a consistent rate.
• Having high customer ratings on third-party review sites.
• Completing your profiles on third-party review sites.
• Maintaining consistency in the reviews.
• Having high authority users reviewing your service or product.
• Using product or service-based keywords in the reviews.
• Choosing review sites with high domain-popularity.
• Choosing review sites with high-authority inbound links pointing to them.
• Choosing third-party review sites that have high Google search rankings.
• Having a high number of positive reviews.
Social Media:
For a local business, social media platforms play a significant role in deciding its local search ranking. Social media sites such as Facebook, Twitter, LinkedIn, Google+, YouTube and many others give a wide array of opportunities for positive brand exposure to your local audiences.
The following are the factors that will help you rank highly on Google local search via social media:
• Gaining Google+, Twitter, Facebook and other social media sites will help display your service.
• Having a large number of likes on your Facebook page.
• Encouraging content shares on Facebook.
• Having products or service-related keywords in your brand-page title or description.
• Using location-based keywords in your brand-page title or description.
Mobile:
Local check-ins and finding local businesses on smartphones have become commonplace, so the user-activity on your mobile site also helps determine the Google local search ranking of your desktop site.
The following are some factors that will help you rank highly on Google local search via mobile:
• A quick mobile page load time.
• Encouraging the use of a click-to-call business option on the mobile site.
• Having a good click-through rate from mobile search.
• Maintaining a good bounce rate on your mobile website.
• Including driving directions.
• Providing a great user-experience on your mobile site.
Physical Address on Website:- Make sure your address information is clearly available in plain text on your home page, contact us page or at least one important page on your site. This is useful to your visitors and can help Google more effectively list your site to local users. Consider creating a rich About Us page that includes address information, a map, and other relevant information. You can also use Google Maps to embed a map, a set of driving directions, a local search, or personalized maps created by yourself or other users.
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